Sell with strategy, sell with confidence.
Concierge preparation, premium marketing, and negotiation expertise to maximize your net proceeds in Northern Virginia’s top luxury enclaves.
Why this guide
This guide walks you through the complete luxury selling process—pricing strategy, concierge prep, high-impact marketing, and negotiation—tailored to McLean, Tysons, Arlington and Falls Church.
Luxury Seller Steps
- 1Discovery & AuditPrivate walk-through, timeline, and objective setting.
- 2Pricing & PositioningData-driven pricing band and buyer targeting.
- 3Concierge PreparationStaging, repairs, and vendor coordination.
- 4Premium Media & LaunchPhotography, video, 3D tour, and targeted launch.
- 5Showings & OffersManaged access and expert negotiation.
- 6Close & MoveSettlement coordination and move planning.
Marketing & Presentation
- Architectural photography, twilight shots & cinematic video
- 3D tours, floorplans, and branded property brochures
- Targeted digital campaigns & broker outreach
- Global syndication and private client introductions
Concierge & Pre-Market Services
White-Glove Concierge
We coordinate staging, light renovations, landscaping, cleaners, movers, and design—only the changes that produce measurable ROI. Single point of contact; vetted vendors; transparent budgets and timelines.
Neighborhood Spotlight
McLean
Tysons
Arlington
Falls Church
Market Snapshot (data as of July 2025)
+6.4% • ~41 DOM
+13.1% • ~48 DOM
-6.6% • ~36 DOM
+13.5% • ~36 DOM
Regional note: Luxury-tier listings in the D.C. metro often move faster than the broader market — many high-end listings showed single-digit median DOM in Q2 2025 (≈9–11 days) where an appropriate comp set is used.
About Michael Falcone
Michael Falcone is a seasoned real estate professional specializing in commercial and residential property sales across Northern Virginia. A University of Maryland (Smith) graduate with a background in international marketing and business management, Michael has called McLean home for over 35 years.
From a 15-year international business career spanning Russia, Ukraine and Western Europe to results-driven real estate services, Michael combines negotiation skill, strategic marketing and multilingual communication (English & Russian) to deliver smooth, well-managed transactions for first-time buyers, investors, renovators and builders. He currently serves as President of the Rotary Club of McLean.
“I’m passionate about marketing and presenting homes with precision—through staging, photography, and creative design elements. With a strong business foundation and international perspective, I focus on what truly matters: serving clients with care, strategy and results.”
Client Testimonials
Seller FAQs
What prep provides the best ROI?
How do you protect my timeline?
How is pricing determined?
Contact
Michael Falcone
Northern Virginia Luxury Listings — McLean & surrounding areas
Call 703.677.5373